Challenge
Continental Club needed a conversion-focused campaign to drive qualified sales inquiries for its luxury Dubai developments. Previous efforts lacked clarity in messaging and saw low engagement from high-intent buyers.
Approach
Designed and ran Meta Ads tailored to high-net-worth audiences seeking waterfront property in Dubai
Developed multilingual ad creatives to expand reach across regional and expat audiences
Built a dedicated mobile-first landing page optimized for WhatsApp inquiry flow
Iterated copy and visual formats weekly based on ad engagement and drop-off points
Implemented a lightweight analytics layer to monitor ad set performance and CPL by audience
Results
The campaign generated over 120 qualified leads, with CPL ranging between 112–135 AED. A mobile-optimized landing page and targeted creatives led to a 21% WhatsApp inquiry rate and boosted conversion performance to 10.8%. Cost efficiency improved by 16% through weekly optimization.
120+
25%
84%
