Challenge
Epicurean set out to become the UAE’s premium destination for Wagyu beef. The challenge: build a digital experience that felt elevated, exclusive, and editorial—while making it simple to browse and shop.
Approach
Brand Strategy: Defined positioning around “refined indulgence” with a brand voice that balanced culinary authority and luxury appeal.
UI/UX Design: Created a clean, immersive interface with high-end visuals, mobile-first layouts, and intuitive navigation.
Content Flow: Built a product discovery journey anchored in storytelling—highlighting the origin, quality, and experience behind each cut.
Visual Identity: Designed a minimalist brand system: logo, type, palette, and guidelines tailored for digital-first expression.
Results
A fully-developed e-commerce UI prototype
A refined brand strategy and voice for future growth
Clear differentiation in a competitive meat delivery market
Scalable design system and flexible product layouts
Founder-ready brand and interface assets for handoff or next-phase funding
20+
25%
84%
