Challenge
Property Finder had a solid social media presence, but the brand lacked modular, persona-driven content that could scale across campaigns or speak to different buyer journeys. The opportunity was to enhance their creative system—making it more human, adaptive, and performance-ready.
Approach
The concept introduced a structured creative system, built around clarity, emotional relevance, and campaign adaptability.
Persona-Based Messaging
Messaging pillars were created for first-time buyers, mortgage seekers, and lifestyle investors. Each content stream directly addressed their unique triggers—seen in creatives like "Confused by mortgage jargon?" and "Your listings, seen by millions."Content Modules Designed for Scale
A flexible grid of static and carousel assets was designed—highlighting affordability ("Affordable prices"), expert-backed trust (CEO quote cards), and market insight (data-led stat visuals). These could be repurposed across formats and campaigns.Aspirational Lifestyle Visuals
Content like Sea Mirror at Jumeirah Bay and City Spotlight: Dubai Marina blended luxury with local familiarity, appealing to high-intent users seeking lifestyle alignment.Trust-Driven Anchors
Expert profiles and data insights added legitimacy and depth to each message. The visual identity kept tones structured and professional, without sacrificing warmth or accessibility.
Results
Although not implemented, the concept was designed to deliver:
Stronger audience relevance across buyer segments through persona-driven streams
A performance-ready social content system with 15+ plug-and-play modules
Improved message clarity & ad compatibility for Meta, LinkedIn, and email retargeting
20+
25%
84%
