Challenge
UNO Real Estate needed to improve the efficiency and volume of sales-qualified leads for mid- to high-end residential properties in areas like JVC and Business Bay. Previous campaigns lacked a clear structure, with inconsistent CPL and limited insight into lead quality.
Approach
Designed lead-focused campaigns on Meta and Google Ads, segmented by buyer profile and language
Developed and optimized a landing page with clear CTAs and WhatsApp integration to improve mobile conversions
Produced English and Arabic ad creatives tailored to distinct buyer personas
Introduced weekly creative testing and audience refinement based on early performance data
Results
The campaigns generated over 140 qualified sales leads across key residential listings in Dubai. Optimizations across creative and audience targeting led to a 17% reduction in cost per lead, with final CPLs ranging from 105–128 AED. Landing page adjustments and WhatsApp integration improved conversion rates to 11.3%.
140+
25%
84%
