Challenge
Wash It began as a small, word-of-mouth car wash service in Meydan. While the offering was practical and convenient, the brand lacked a professional identity and had no functional web presence. The challenge was to rebrand Wash It into a trusted service provider and build a one-page website that could support future growth while keeping things simple for its local customer base.
Approach
Brand Identity: Developed a clean, memorable logo and visual system inspired by freshness and convenience. Built color and typography foundations that could be extended into all future touchpoints.
Website Design: Created a one-page, mobile-first website on Framer, optimized for speed and ease of booking. Content hierarchy was crafted to immediately communicate trust and service clarity.
Messaging Strategy: Built the tagline and tone of voice from scratch—“Effortless Car Care, Wherever You Are”—and embedded it across the site and collateral for consistency.
Results
The rebrand and website redesign positioned Wash It as a more credible and recognizable service in its community. The new platform improved first impressions and provided a reliable home for customer inquiries and bookings.
Website traffic increased by 75% post-launch
Average time spent on the site grew by 34%
Booking interaction streamlined to under 24 seconds
+75%
25%
84%
